Deals S.A. – Making life taste better
Customer
Deals S.A.
Services
Website
Creating Experiences That Become Reference Points
For Deals S.A., our collaboration quickly evolved beyond conventional communication. From the outset, the goal was clear: to highlight the quality, expertise, and breadth of the company’s portfolio through experiences with substance, consistency, and a distinctive character.
LALU undertook the strategic planning and execution of initiatives that strengthen the Deals S.A. brand not only visually, but experientially, bringing together products, people, and stories from the worlds of wine, gastronomy, and premium distribution.
Customer
An Event That Became a Benchmark
OINO VINO began as a themed wine event and very quickly evolved into a point of reference. The success of the first OINO VINO event naturally led to its continuation with OINO VINO – Tannins Edition, while the next edition is already in preparation for 2026.
From concept and naming to the full design of the experience, LALU held the central creative role. Drawing inspiration from both Greece and Italy, we named the event and shaped a unified, recognizable identity around it.
We designed the logo and curated every application of the event’s identity, from invitations and newsletters to the overall communication material, social media assets, backdrops, banners, printed elements within the venue, and the guests’ goodie bags.
In parallel, we oversaw the overall coordination of the event’s visual presence and communication, creating an environment worthy of both the products presented and the people involved.
Consistency, Rhythm, and Content
Our collaboration with Deals S.A. is not limited to events. On a steady, near-monthly basis, we design the company’s newsletters, focusing on the clear presentation of new products, partnerships, activities, and industry updates.
Alongside this, we have curated catalogues, printed and digital material, as well as special applications such as wine labels, always with attention to detail, quality, and visual consistency.
Each touchpoint is treated as part of a unified communication system, gradually building recognition, credibility, and presence over time.
The Experience as a Whole
For Deals S.A., every communication initiative is part of a broader experience. Whether it is a themed event, a newsletter, a catalogue, or a video, the goal remains the same: the clear and meaningful transfer of knowledge and quality that define the organization.
Our contribution focuses on structure, coherence, and the careful aesthetic curation of each piece, ensuring that Deals S.A.’s message remains clear, consistent, and functional across every point of contact with its audience, with steadiness and attention to detail.
