B&M Theocharakis Foundation for the Fine Arts and Music
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B&M Theocharakis
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An Exhibition as Narrative
The solo exhibition “Basil Theocharakis | At the edge…”, inspired by the landscapes of Greece and featuring works from the past decade, was a project that required sensitivity, respect, and precision in its communication. Through island landscapes and seascapes, the exhibition captures the essence of Greece, revealing a body of work deeply connected to place and memory.
For us, the challenge was not simply to promote an exhibition, but to translate its atmosphere and artistic intent into the digital space. To create a presence that functions as a natural extension of the visitor’s experience, before and after engaging with the physical environment.
Customer
A Focused Social Media Approach
LALU undertook the full promotion of the exhibition across the Foundation’s social media channels, developing a clear and focused content plan that included dedicated posts, a series of stories, promoted content, and the creation of related digital events.
Each element of communication contributed to a consistent presence, aiming to gradually introduce the exhibition and build audience interest. The approach was based on consistency and clarity, aligning with the nature of the work itself.
Strengthening the Visual Content
As part of the overall communication, we organized and executed an on-the-spot professional photoshoot within the exhibition space, enriching the content with more vivid and engaging visuals.
The resulting material enabled a more direct and authentic connection with the audience, conveying not only the artworks but also the atmosphere of the space.
