Label Experts
Customer
Label Experts
Services
Refreshing a Brand with Heritage
For Label Experts, we undertook the redesign of the brand identity of a company with long-standing experience and deep expertise in label printing. The challenge was to create a modern, fresh, and premium visual language that reflects the quality of their services, while remaining connected to the brand’s history and established recognition.
Our goal was to shape a brand that communicates professionalism, precision, and craftsmanship, highlighting the expertise that defines Label Experts.
Customer
Balancing Legacy and Evolution
At the client’s request, we retained selected elements from the previous identity, ensuring continuity and a strong link to the brand’s past. Our approach focused on balance: evolving the brand without losing what makes it recognizable.
The result is a renewed identity that respects the company’s heritage while confidently positioning it in the present, with a contemporary and refined character.
Swipe to see the effect of good design
Before & After
A Logo with Meaning and Personality
For the logo re-fresh, we adopted a modern yet playful approach. By transforming the initials “L” and “E” into the shape of a bottle, we created a direct reference to the company’s core expertise, labels.
This concept-driven design gives the logo a distinctive personality, allowing it to function not only as a visual mark, but as a meaningful symbol of the brand’s identity.
From Identity to Brand Perception
The new Label Experts identity was designed to communicate precision, premium quality, and reliability across every touchpoint. Particular emphasis was placed on how the identity comes to life through advanced printing techniques, such as metallic finishes, foil applications, and specialized print treatments.
In a highly competitive and overcrowded market, our goal was for the brand to stand apart with the same confidence and refinement found in the premium labels Label Experts produces for its clients. A system designed to finally match the level of quality, expertise, and craftsmanship that defines their work.
A refreshed brand with clarity, character, and direction, ready to support the next chapter of its growth.
